We put your website in front of real customers.

You can have the best website in the world but it means nothing if your customers can't find it. That’s where our digital marketing expertise comes in.

We specialise in getting your website discovered on search engines, after all, 71% of all online journeys start with a search.

Book a free discovery call

How can Changes help my website rank higher on Google?

There are two ways you can be discovered on search engines:
SEO and Paid Ads. We are experts in both.

01. Search Engine Optimisation

02. Paid Ads

SEO

Search Engine Optimisation (SEO) is the practise of helping your website rank as highly as possible on Google (and all search engines) for search terms relevant to your business.

There are 3 key pillars to SEO which these best practices relate to:

1. technical

Making sure your website is ‘crawlable’ and readable by the search engine bots is key. After all, they’re bots, they’re not human, so you need them to be able to understand your website and what it’s about. We ensure your website is well structured and written in the bots’ language, so that you’re well placed to move up the rankings

2. content

While technical SEO is for the bots, content SEO is for the user. By creating engaging content relevant to your target customer, they will spend more time on your website. The more time they spend engaging with content on your website, the better you are likely to rank as search engines can see this interaction and reward you accordingly

3. link building

The third and final area of SEO is link building and there are 3 types of link here. Internal links are links between different pages on your website, this helps the user move around your website and ensure they don’t hit any ‘dead ends’. Outbound links are where you link from your website to other websites and further enhance the users’ journey. Likewise, inbound links are where other websites are linking through to your site, they show that other websites are signalling that your site is a valuable resource

[the bonus one]

Local seo

The hidden gem of SEO. The reason this isn’t included in the three key pillars of SEO is because it’s not relevant to all websites, however if you have a physical location or a service a certain area, local SEO is going to be vital to driving footfall and helping you get found online. 1 in 2 of Google searches is a ‘local search’ and could be something like ‘plumbers near me’ or ‘accountants in Birmingham’. When someone enters a local search like that, search engines will serve more localised results so ensuring your website is optimised to those local terms is vital. On top of that, having a local listing, such as a Google MyBusiness listing with further aid your discovery.

Real results

Bullshit.

[What SEO support does Changes offer?]

We’ve got your back with Search Engine Optimisation no matter where you are on where you are on your SEO journey. If we’re building a new site for you, it will always be built with best SEO practices in mind and put you in the best place to start ranking well. After that, we can work with you on an ongoing basis, continuously improving and optimising your site to drive Organic traffic. Already got a website but looking for SEO support? We’d recommend starting with an SEO audit

SEO Audit

A detailed review of your website to see how closely it meets SEO best practices, identifying any technical, content or link building issues and recommending fixes and improvements.

Ongoing SEO optimisation

If we’re building a new site for you (or maybe someone else is), we can conduct detailed research into Google search trends to help plan your content accordingly. Your new website will be optimised to rank on search engines from day one.

Keyword research and strategy for new sites

We can provide ongoing, monthly support, continuously seeking opportunities to optimise and improve your search engine rankings.

Book a free discovery call

with us to discuss your SEO needs

Paid Ads

Paid ads, also known as Pay-per-click (PPC) advertising, involves displaying ads at the top of search engines and paying each time a user clicks on one of your ads. Whilst SEO is the long game, paid ads are almost instantaneous, meaning you can drive qualified traffic to your website straight away whilst you’re climbing the Organic rankings.

[What PPC SERVICES does Changes offer?]

There are a number of ways we can work with you on your PPC journey. If you’ve never dipped your toe into the world of PPC before, we can build your account out from scratch, working with you to create a list of keywords to bid on and writing your ads. We can then work with you on a retainer basis to fully manage your PPC account. Alternatively we can run training sessions to up-skill you to run your own account.

start from scratch

We build your PPC accounts for you and strategise a list of keywords to begin writing your ads.

Monthly campaign management

We fully manage your PPC accounts and provide detailed performance reports every month. You should have customers queuing at your door!

training sessions

If you would rather self-manage your PPC accounts, we can run training sessions to upskill you and your team.

Book a free discovery call

with us to discuss your Google Ads needs

[Knowledge is king]

Got a question about Digital Marketing?

Still have a question?

Book a discovery call

How much do your SEO services cost?

We offer fixed prices for full site audits but this depends on the size and complexity of your website so please get in touch to discuss your needs. As well as providing a one-time audit, we also offer monthly subscription packages in which we work continuously each month to improve your search engine rankings. Again, prices can vary for this work so please get in touch!

Can you guarantee results

Yes. Our SEO and Digital Marketing techniques have delivered proven results and we are so confident we can improve your visibility in search engines that we are happy to offer money back guarantees. Please et in touch to discuss!

How much do i need to spend on paid ads

We will run a full analysis on your market and competitors and never advise you to spend more on ads then you need to. Usually a few hundred a month can deliver a really good stream of leads for your business. Please get in touch to discuss your specific requirements.

Is there a minimum CONTRACT OR TIME commitment?

None! We do not ask you to commit to any minimum time term when working on your project. Our SEO and Paid Ad services give you the flexibility to carry out a one off project with us, or If you would like to work with us on a ongoing level; our retainers are on a monthly rolling basis to keep things simple!

How quickly will I See results?

SEO is a long game. For a brand new website, it can take anything from 6 months to a year before you start to see any significant traffic coming through. For existing websites that are already ranking in Google, it’s quicker to start climbing those rankings, typically one to three months before seeing results. There’s a lot of external factors at play such as how much competition there is in your industry, after all, not everyone can be on page one!

Paid Ads on the other hand is almost instantaneous, you can have ads showing at the top of Google in a matter of minutes. It may take a little while longer to see peak performance as we optimise your account to improve results. The longer the ads are running, the more data we have to help us make informed decisions and further boost your performance