The Royal Albion
Digital Marketing / Webflow Development
The Royal Albion is an Indian pub based in West London which also boasts a quality Indian catering business from the kitchen. They needed a website to represent the brand, followed by paid Google ad campaigns to drive business to the catering business.
An approach driven by results
We conducted extensive research into the client's target audience and their competitors. We then created a design that was modern, clean, and user-friendly, with easy navigation and clear calls to action. We also created a custom landing page for the catering side of the business, with a focus on high-quality images and testimonials from satisfied clients.
The website was build with a focus on SEO best practice. We built everything with SEO in mind from day one to ensure the catering landing page had the best chance of ranking at the top of Google. The client was also keen to pay for Google Ads as the catering landing page would be the primary sales funnel for their business. We set up their Google campaigns with full management services and monthly report. All metrics were tracked and we were able to adapt the website on a weekly basis where necessary to drive the highest conversions.
As well as the design, Webflow development and digital marketing, we also set up a number of digital solutions including mailing list connections and automated sales responders.
The results
The pub's new website had a significant impact on the client's business. The modern and professional design better reflects their brand and has helped to improve their online presence. The online menu has made it easier for customers to find and order their favourite dishes, while the custom landing page for the catering business has helped to attract new clients and generate more business.